We all know that whenever a link building method gets abused, Google is watching very carefully and looking at how they can combat it. There is a huge volume of guest posts being built each month to both small and big brands. What used to be things such as directory submissions, now has a new label on it… “Guest Posting.” There are now thousands, if not millions, of sites being set up specifically for guest posting as a form of monetary income for site owners (for sites that are asking payment for an “admin fee”). Some digital marketers have taken this advice too far and guest posting is now being over-used. Because of the Google Penguin update, and buzz on the web, guest posting is labelled the number one link building method.

Now that we are into 2014 we are in a time where even the safer, content based links such as Guest Posting is being abused. This post is therefore designed to help you learn how you can use Majestic SEO to quickly analyse a link prospect, (such as a potential guest post), and see how trustworthy the website is. In an age when it is easily possible for links to harm your site, it is very important to make sure that the links being built are of the highest quality and will not cause any issues now or in the future. This article is mainly aimed at the agency world where there are outreach or link building teams working full time to find potential and trustworthy sites for their client’s links to be placed on.

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